01Field journal

Notes from the field.

Written for people deciding whether to commission software — including the parts most studios would rather you did not ask about.

Pricing7 min read

What a website actually costs — and why the quotes you got differ by 10×

Three quotes for the same brief: $300, $1,400, $9,000. None of them are lying. Here is what is actually different between them.

Jun 18, 2026

Engineering9 min read

Your Arabic site is broken, and `dir="rtl"` did not fix it

Flipping the direction attribute is about 20% of the work. The other 80% is where most multilingual builds quietly fall apart.

May 2, 2026

E-Commerce6 min read

Cash on delivery is not a fallback — designing checkout for Morocco

Most e-commerce templates treat cash on delivery as an afterthought at the bottom of the payment list. In Morocco that is the main path, and designing it as an exception costs real orders.

Mar 14, 2026

The field journal

Occasional notes on what software costs, why builds fail, and what we learned shipping the last one. No schedule, no filler, unsubscribe in one click.