01Diário de campo

Notas do terreno.

Escrito para quem está a decidir se encomenda software — incluindo as partes que a maioria dos estúdios preferia que não perguntasse.

Pricing7 min de leitura

What a website actually costs — and why the quotes you got differ by 10×

Three quotes for the same brief: $300, $1,400, $9,000. None of them are lying. Here is what is actually different between them.

18 de jun. de 2026

Engineering9 min de leitura

Your Arabic site is broken, and `dir="rtl"` did not fix it

Flipping the direction attribute is about 20% of the work. The other 80% is where most multilingual builds quietly fall apart.

2 de mai. de 2026

E-Commerce6 min de leitura

Cash on delivery is not a fallback — designing checkout for Morocco

Most e-commerce templates treat cash on delivery as an afterthought at the bottom of the payment list. In Morocco that is the main path, and designing it as an exception costs real orders.

14 de mar. de 2026

O diário de campo

Notas ocasionais sobre quanto custa o software, porque é que os projetos falham e o que aprendemos com o último. Sem calendário, sem enchimento, cancelamento num clique.