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01Diario de campo

Notas desde el terreno.

Escrito para quien está decidiendo si encargar software — incluidas las partes que la mayoría de estudios preferiría que no preguntara.

Website speed3 min de lectura

Website Speed in 2026: Why it's Not Just for Developers Anymore

Website speed is no longer a 'nice to have' feature. In 2026, it directly impacts your business's visibility and customer experience.

AI6 min de lectura

An AI receptionist on WhatsApp: what it does for a small business, and what it should never do

Your customers already write to you on WhatsApp — at night, at lunch, while you are with another customer. Here is what an AI that answers them can honestly take off your plate.

Buying6 min de lectura

Seven questions to ask before you hire anyone to build your website or app

The answers tell you more than the portfolio does. Ask them in the first call; how someone answers is as revealing as what they say.

Local search6 min de lectura

Getting found on Google Maps: the local search basics that bring people through the door

When someone searches 'dentist near me', the map decides who gets the call. Most of what puts you on it is free and takes an afternoon.

Ownership5 min de lectura

Do you actually own your website? The handover checklist

Many business owners discover who really controls their website on the day they want to change provider. Check these eight things now, while everyone is still friendly.

E-commerce6 min de lectura

Instagram shop or a real online store? When a website starts paying for itself

Selling through DMs works — until it doesn't. Here are the signs your Instagram is costing you more in time than a store would cost in money.

Pricing7 min de lectura

What a website actually costs — and why the quotes you got differ by 10×

Three quotes for the same brief: $300, $1,400, $9,000. None of them are lying. Here is what is actually different between them.

Engineering9 min de lectura

Your Arabic site is broken, and `dir="rtl"` did not fix it

Flipping the direction attribute is about 20% of the work. The other 80% is where most multilingual builds quietly fall apart.

E-Commerce6 min de lectura

Cash on delivery is not a fallback — designing checkout for Morocco

Most e-commerce templates treat cash on delivery as an afterthought at the bottom of the payment list. In Morocco that is the main path, and designing it as an exception costs real orders.

El diario de campo

Notas ocasionales sobre lo que cuesta el software, por qué fracasan los proyectos y qué aprendimos con el último. Sin calendario, sin relleno, baja en un clic.

Solo el diario. Su dirección nunca sale de aquí.