01Diario de campo

Notas desde el terreno.

Escrito para quien está decidiendo si encargar software — incluidas las partes que la mayoría de estudios preferiría que no preguntara.

Pricing7 min de lectura

What a website actually costs — and why the quotes you got differ by 10×

Three quotes for the same brief: $300, $1,400, $9,000. None of them are lying. Here is what is actually different between them.

18 jun 2026

Engineering9 min de lectura

Your Arabic site is broken, and `dir="rtl"` did not fix it

Flipping the direction attribute is about 20% of the work. The other 80% is where most multilingual builds quietly fall apart.

2 may 2026

E-Commerce6 min de lectura

Cash on delivery is not a fallback — designing checkout for Morocco

Most e-commerce templates treat cash on delivery as an afterthought at the bottom of the payment list. In Morocco that is the main path, and designing it as an exception costs real orders.

14 mar 2026

El diario de campo

Notas ocasionales sobre lo que cuesta el software, por qué fracasan los proyectos y qué aprendimos con el último. Sin calendario, sin relleno, baja en un clic.