Zero Sabot

The category is crowded with interchangeable, trust-thin storefronts. Looking like the rest of them would have been the fastest way to be ignored.

We built the identity around the honey badger — refusal to back down — and let it drive the type, the colour and the copy. The commerce layer underneath stayed conventional on purpose: familiar checkout, clear pricing, no surprises where trust is earned.

A storefront that is recognisable at a glance in a category where nothing else is, with the transactional mechanics kept boring and reliable.